Blurred Like Memory, Soft Like Sound
This immersive event, Soft Focus, was conceived as a multi-sensory exploration of Sofia Coppola’s cinematic world — a space where guests could physically wander through the moods, settings, and emotional undercurrents of her films. The concept was to merge the softness, melancholy, and understated glamour of her storytelling with interactive design, so attendees wouldn’t just watch her world, they’d inhabit it.
Invitations arrived not as paper, but as delicate pillows—tactile keepsakes that immediately set the tone for comfort, intimacy, and the sensation of stepping into a dreamscape. The front bore a faint smear of mascara and lipstick, as if someone had just wept into it—a quiet nod to the emotional undercurrents in Sofia Coppola’s films. At the base, subtle embroidery intertwined the initials SF (Soft Focus) and SC (Sofia Coppola), serving as a discreet signature. On the reverse, more embroidery revealed the essential event details, transforming the object into both an invitation and a memento.
The Soft Focus app serves as both an invitation and an interactive extension of the Sofia Coppola experience. Guests can RSVP, access key event details, and explore a three-part game featuring quizzes and trivia drawn from Coppola’s films.
Completing all three challenges unlocks exclusive access to a hidden space at the event—blurring the line between digital engagement and real-world discovery.